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Our Story

The beginning of something natural

For more than 35 years, we’ve been creating honest, effective skincare inspired by Australia and powered by lanolin.

Australian coastline at sunrise

It all began in 1991

What started as a simple understanding of the benefits of lanolin has grown into a much-loved Australian skincare range.

From the very first cream to today, our promise has never changed — natural, honest and effective.

Lanolin and skincare ingredients on a workbench

Lanolin at the heart of our brand

Lanolin is nature’s own moisturizer, helping to hydrate, protect and keep skin feeling its best.

Rich in skin-loving benefits, it’s the key ingredient in every product we create and always has been.

Discover lanolin
Golden lanolin beside sheep’s wool

Generations of care

Lanolin Beauty is loved by women around the world, across generations and backgrounds.

What they share is an appreciation for simple, honest skincare that feels good to use every day.

Gentle and effective, Lanolin Beauty is made for all generations.

Three women together in an Australian countryside setting

Proudly Australian. Family owned.

Lanolin Beauty remains proudly Australian and family owned. We create our skincare here in Australia, with care for our community and the environment around us.

Roger Kirwan — Owner

Shop the range
Roger Kirwan beside a fence overlooking sheep and countryside

Natural. Honest. Relaxed. Authentic.

Australian Family Owned

Proudly Australian, family owned and operated.

Made in Australia

Authentically Australian.

Since 1991

Over 35 years of skincare experience.

Cruelty-Free

We never test on animals.

Australian Lanolin

Made with highly purified Australian lanolin.

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